At Rude Health, we make our food out of great things and don’t add anything fake or artificial. When you apply that philosophy to your life, you’ll find you don’t need diets or supplements. Instead, you stock up on good friends and dirty weekends; skinny dips and Beaujolais. Porridge is just oats… but wine is just grapes. We believe in living fast and dying old. If you live like that, you’re in rude health. You feel you can do just about anything. You run for the bus in heels. You skip ropes not meals. You look sexy while line dancing. You moonwalk. You get checked out in the high street, you fox, you. You start a breakfast brand from your kitchen table.