BAGGU is a bag brand established in 2007 in California. CEO and designer Emily Sugihara launched Baggu with her mom Joan shortly after graduating from college. Their original and best-selling item, the Standard Baggu, is a rip stop nylon shopping bag that comes with and fits in a 5” by 5” pouch. Based on the construction of the plastic grocery bag, the Standard Baggu is durable, lightweight, and can hold 2-3 times more than a traditional grocery bag. Simple, reusable, machine washable, and the fact that they do limited colours and patterns every season makes BAGGU highly collectible.