KindFoam

Because laundry shouldn’t hurt the planet—or our kids. Every year, over 30 billion detergent bottles and sachets end up in landfills or waterways. Most are non-recyclable. Many so-called “eco” detergents still rely on harsh chemicals like optical brighteners, SLS, preservatives, and plastic-binding agents like PVA, which may not fully biodegrade. These ingredients irritate skin, pollute the environment, and leave harmful residues on our clothes. Kindfoam was created to challenge all that. “I’ve spent years cutting plastic out of my life. But when I became a dad, everything changed. I started asking what’s actually touching my child’s skin every day—and I didn’t like the answer. Kindfoam was born from that question.” — Bintang Ekananda, Founder Kindfoam is our answer to truly clean laundry: gentle on skin, tough on dirt, and kind to the earth.